Benetton Rugby

Founded in 1932 in Treviso in the Veneto region of northeast Italy, Benetton Rugby — backed by the famous Benetton fashion group — grew to become the most successful club in Italian rugby history. The club won numerous Italian Championship titles and established themselves as the leading Italian side in European competition, competing in the Heineken Cup and European Challenge Cup with distinction across the amateur and early professional eras.

Benetton entered the Pro12 as one of two Italian franchises in 2010 and have been a consistent presence in the competition ever since, competing as Treviso before reverting to the Benetton name. Under coaches including Kieran Crowley and Marco Bortolami, the club developed a generation of Italian internationals and began to compete more consistently at the top of the URC table. They remain the primary development pathway for Italian rugby talent and a club with genuine ambitions to challenge the established powers of the competition.

Green and white — Benetton's colours reflect both the club's Italian identity and the famous Benetton brand that has supported the club for decades. The green shirt is distinctive within the URC, giving Benetton an identity that is immediately recognisable and connects the club to the green of the Italian rugby tradition. It is a kit worn with the pride of a club that represents Italian rugby on the biggest stage in European club competition.

Benetton's kits carry the identity of Treviso — a beautiful city in the Veneto known for its art, culture, and the Benetton fashion empire. The green and white combination has been the club's signature across multiple eras and continues to be worn at Stadio Monigo, a compact and atmospheric ground that has hosted some of the most memorable matches in Italian rugby history.