← Back to FanFiles
✦ Mystique Jerseys — FanFile
Rugby Union · Super Rugby Pacific

Blues Rugby

Auckland, New Zealand · Eden Park
Established1996
Home GroundEden Park, Auckland
CompetitionSuper Rugby Pacific
Championships1996 · 1997 · 2003 · 2021 Trans-Tasman · 2024

The Blues represent New Zealand’s largest city and a rugby region stretching from Auckland to the Far North. Champions in the first two seasons of Super Rugby, they returned to the summit in 2024 and restored the blue jersey to a place among the competition’s most recognisable champions.

Born with Super Rugby

The Blues were established by the New Zealand Rugby Union in 1996 for the new professional Super 12 competition. Initially representing Auckland, Counties Manukau and Thames Valley, the franchise became one of the dominant forces of Super Rugby’s opening era.

Regional boundaries changed at the end of the 1990s. North Harbour and Northland became aligned with the Blues, while Counties Manukau and Thames Valley moved into the Chiefs region. Today, the Blues are connected with the Auckland, North Harbour and Northland provincial unions.

Back-to-Back Champions

The Blues won the inaugural Super 12 title in 1996 and successfully defended it in 1997. They returned to the final in 1998, making three consecutive championship appearances at the beginning of the professional era.

A third title followed in 2003. That team combined power with attacking flair and included Carlos Spencer, whose creativity and scoring made him one of the defining Blues players of the period.

The 2021 and 2024 Championships

The Blues ended a long wait for silverware by winning Super Rugby Trans-Tasman in 2021. They defeated the Highlanders 23-15 in the final at Eden Park, claiming a regional-format championship played during the disrupted pandemic era.

In 2024, the Blues won the full Super Rugby Pacific title. Caleb Clarke scored three tries as the Auckland side defeated the Chiefs 41-10 at Eden Park, delivering the franchise’s first complete Super Rugby championship since 2003.

Eden Park

Eden Park has been home to the Blues since their first season in 1996. New Zealand’s national stadium has staged the franchise’s biggest matches, including the 2021 Trans-Tasman final and the 2024 Super Rugby Pacific final.

The Blues confirmed the venue as their principal home for the 2026 and 2027 seasons. Its Auckland location and major-match history make Eden Park a central part of the club’s identity.

Carlos Spencer

Featured Former Player
Carlos Spencer
Carlos Spencer was one of the most entertaining first five-eighths of the professional era. Across 96 appearances for the Blues, he scored 630 points and contributed to the championship-winning campaigns of 1996, 1997 and 2003. His instinctive passing, running and kicking made him a natural symbol of the attacking ambition associated with the Blues.

Two Blues Championship Stories

The Blues organisation also fields a women’s team in Super Rugby Aupiki. Blues Women won their first Aupiki championship in 2024, defeating Chiefs Manawa 24-18 in the final.

That title belongs to Blues Women and is separate from the men’s Super Rugby record. This FanFile focuses primarily on the men’s Blues team, while recognising that both sides now contribute to the wider club identity.

The Blue Jersey

Blue is the defining colour of the franchise and has remained central across different kit eras. Navy, royal and brighter blue tones have all appeared, often supported by white detailing and patterns connected with Auckland and the wider northern region.

This FanFile covers the team rather than one particular jersey. Manufacturers, sponsors, collar styles and graphic patterns vary by season, so check the crest, label and product code on your own shirt when identifying its exact edition.

Blue
Navy
White

Your Next Rugby Jersey Could Come from Anywhere

Enjoyed discovering the story behind the Blues? Explore another club, country and rugby culture through an authentic mystery rugby jersey from Mystique Jerseys. Choose your size and tell us which teams you want to avoid before we select your surprise.


Mystique Jerseys
Could You Land This Jersey?
Every mystery box is a chance to discover a team from somewhere new. Brand new, authentic shirts — delivered to your door.
Shop Mystery Boxes →
Sunday,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday
January,February,March,April,May,June,July,August,September,October,November,December
Not enough items available. Only [max] left.
Shopping cart

Your cart is empty.

Return To Shop

Menu