Napoli

Founded in 1926, SSC Napoli spent decades as a club of unfulfilled potential before Diego Maradona arrived in 1984 and changed everything. Under the Argentine genius, Napoli won their first two Serie A titles (1986–87 and 1989–90) and the UEFA Cup in 1989, delivering the south of Italy its greatest footballing moments and cementing a bond between player and city that has never been broken.

After years of financial turbulence and a spell in Serie B in the early 2000s, Napoli rebuilt under Aurelio De Laurentiis and became a consistent force in Italian and European football. The club's third Scudetto, won in 2022–23 under Luciano Spalletti, was a historic achievement — their first title in 33 years, celebrated with extraordinary scenes across Naples and around the world.

Napoli's sky blue — Azzurro — is one of the most iconic colours in world football. The distinctive light blue shirt has been worn since the club's early years and is instantly recognisable globally. It reflects the colour of the Bay of Naples and the Mediterranean sky, giving the kit a visual identity as vivid as the city itself.

Over the decades Napoli's kits have been produced by a range of manufacturers, with EA7 Emporio Armani supplying the club in recent years. The home kit remains a celebration of that famous sky blue, while away and third kits have often featured bold, fashion-forward designs that reflect Naples' status as a city of culture and style.